Client: SAE Institute Cape Town
Creative direction,
Brand identity design,
Concept design,
Art / Animation direction,
Animation,
Digital design,
Website design / HTML & CSS,
Copy,
Curriculum design:
Head of Animation & VFX, SAE Institute South Africa,
Roberto Millan
SAE Institute Cape Town's annual film, animation and sound student showcase in 2018 aimed to promote visibility of student work towards creative industry leaders with the intention to secure employment the following year. The showcase functioned as an opportunity for students to display their final third year projects and films on their linked portfolio websites and through a published online showcase website under the showcase theme brand, Umqombothi. Umqombothi is local South African term for home-brewed beer and was a delicious metaphor for the tasty and talented brew SAE Institute Cape Town had to offer.
KiffGif Comix served as an additional digital contact point and linked to the primary Umquombothi showcase website. The KiffGif Comix website provided additional visibility of top student work through cross-departmental curriculum and assessment design in their shared motion graphics subjects. Students were required to submit an animated comic strip consisting of 9 individual square animations or videos that told a specific story. The best digital comic strips were published on the KiffGif Comix website in the form of a curated student anthology of visual narrative gif animations, and granted additional visibility through the Umqombothi showcase website and a stand at the annual Open Book Comics Fest, where the college was further able to promote and recruit for their animation programmes.